Is Makeup By Mario Cruelty-Free? Here’s Our Detailed Review

is makeup by mario cruelty-free

In 2020, Makeup By Mario joined the list of A-list make up artists like Bobby Brown and Pat McGrath, as he launched his own makeup line. With a range of high-quality products that are designed to work for every skin tone, this Kim Kardashian-Approved brand has earned a ton of praise from beauty lovers around the globe.

And while we’re tempted to give in and try out this highly coveted “20 years in the making” beauty brand, we must ask the important question: Is Makeup By Mario cruelty-free? And more importantly, what are the business practises of the brand owner with over 13 million Instagram followers.

As conscious consumers, it’s important to support brands that align with our ethical values. Ecowiser takes a closer look into Makeup By Mario’s stance on animal testing and their commitment to creating makeup products that are kind to animals. Keep an eye out to see if this beloved brand is truly a friend to our furry pals!

We discover this, and more, down below. Interested? Let’s get scrolling.

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What Makes A Brand Cruelty-Free?

is makeup by mario cruelty-free

When you see the term “cruelty-free” on beauty products, it means those items were made without testing on animals. Cosmetic companies used to commonly test on animals to make sure their products are safe for humans to use. But the FDA doesn’t actually require animal testing.

Nowadays, many brands have switched to kinder methods like computer simulations, lab tests that don’t use animals, and trials with human volunteers. This is great news for animal lovers who want to buy beauty products that align with their ethical values!

But how can you be sure a brand is truly cruelty-free and not just pretending? Look for certifications from organizations like Leaping Bunny or PETA. They thoroughly audit brands to confirm no animal testing is involved, then give them a seal of approval. Brands with these cruelty-free certificates are the real deal.

Now that we know what cruelty-free means in the beauty world, let’s find out more about this brand and if we can get a answer to: “Is Makeup By Mario cruelty-free?”

The Rise of Makeup By Mario: From Celebrity Artist to Global Brand

Rise of Makeup By Mario

Makeup By Mario is founded by the legendary makeup artist Mario Dedivanovic. It’s known for its high-quality products, designed to make you look and feel your absolute best. Here’s something interesting about Mario.

Mario has been perfecting his makeup skills for over 20 years, working with some of the biggest names in the entertainment industry. From celebrities to magazine covers, he’s done it all. Makeup By Mario has experienced significant global expansion since its launch in 2020. The brand has rapidly grown and is now available in over 1,600 Sephora stores worldwide. 

In terms of global expansion, Makeup By Mario is projected to have offline points of distribution in 1,800 locations worldwide by 2024. The brand’s presence in key markets like North America, Europe, and the Middle East highlights its strategic growth strategy and increasing reach across different regions. So, is Makeup By Mario cruelty-free and reliable? Keep reading to find out.

Makeup By Mario Best Sellers and Products You Can’t Unsee!

Makeup By Mario Best Sellers and Products You Can’t Unsee!

Within just three years, Makeup By Mario has achieved remarkable success, ranking as a top 10 brand at Sephora North America. One of their standout products, the Master Mattes Eyeshadow Palette, has become the #1 eyeshadow palette at Sephora globally, showcasing the brand’s popularity and success in the beauty market.

Some of Makeup By Mario’s most popular products include the Master Mattes Eyeshadow Palette, known for its versatile and high-quality matte shades suitable for various looks. But what really sets Makeup By Mario apart is its commitment to ethical practices. It’s time folks! Yes, we’ll now answer the buzzing question: Is Makeup By Mario cruelty-free? 

Is Makeup By Mario Cruelty-Free? 

Is Makeup By Mario Cruelty-Free? 

Ecowiser went through the brand’s guidelines, spoke to third-party suppliers, and put its entire catalogue to the test. And we have concluded that Makeup by Mario is cruelty free.

To understand how we evaluate products and brands, check out how we rate.

Whether you’re a longtime fan of Mario’s work or you’re just discovering the brand, you can feel good about using Makeup By Mario products. It is cruelty-free and somewhat vegan too! With its high-quality formulas, inclusive shade ranges, and ethical practices, this brand is paving the way for new brands to learn from it. 

Here’s what Ecowiser discovered about Makeup By Mario’s cruelty-free policies.

Makeup By Mario’s Animal Testing Policy

Makeup By Mario has a clear and strict policy against animal testing. Its products or ingredients are not tested on animals at any stage of product development. The brand also ensures that its suppliers and third-party manufacturers don’t test its products or ingredients on animals. 

Isn’t that satisfying? Well, there’s more!

The brand has confirmed that its products are not sold in mainland China or any other country that requires animal testing by law. So, is Makeup By Mario cruelty-free and kind to animals? Yes! The brand is dedicated to providing consumers with good-quality makeup without harming animals.

However, we don’t just go for the word of the brand. So, our experts looked for whether Makeup By Mario has any cruelty-free certification or not. 

is makeup by mario cruelty-free
Source: Makeup by Mario

Is Makeup By Mario Cruelty-Free Certified?

Yes, the brand is cruelty-free and certified by two reputable organizations: Leaping Bunny and PETA. These certifications ensure that the brand meets strict standards for animal welfare and that its products are not tested on animals.

Is Makeup By Mario Cruelty-Free Certified?
Source: PETA

The Leaping Bunny certification is considered one of the most rigorous and reliable cruelty-free certifications available. It requires brands to undergo a thorough audit of their supply chain and manufacturing processes to ensure that no animal testing is conducted at any stage.

PETA’s cruelty-free certification is also widely recognized and respected in the cosmetics industry. Makeup By Mario’s inclusion on PETA’s list of cruelty-free brands further solidifies its commitment to ethical practices and animal welfare.

Having both cruelty-free certifications speaks volumes about Makeup By Mario’s love for animals, and we couldn’t be happier about it.

Now, many consumers might think that since Makeup By Mario is cruelty-free, its product range must be vegan. Let’s clear up that confusion! 

Is Makeup By Mario Vegan?

Okay, so here’s the deal with Makeup By Mario and vegan products. While the brand is 100% cruelty-free, its product range is not vegan. And there’s a good reason for that. You see, when it comes to making makeup, there are some common animal-derived ingredients that must be to elevate its quality and performance. Things like carmine (a red dye), lanolin (from wool), beeswax, and animal-based glycerin and squalene.

Now, we know what you’re thinking – “But wait, I thought vegan meant no animals!” And you’re absolutely right. But the reality is, there’s still a lot of research needed to find suitable vegan alternatives for some of these ingredients.

But here’s the good news – Makeup By Mario is super transparent about which of their products are vegan-friendly. They clearly mark it on their website, so you can easily find the perfect vegan options that align with your values. And even though not every product is vegan, the brand is still committed to being cruelty-free across the board.

Check out the list of non-vegan products sold by Makeup By Mario in the image below.

Is Makeup By Mario Vegan?
Source: Makeup By Mario

So, if you’re a vegan beauty lover, you can still support Makeup By Mario’s ethical practices by choosing from their wide range of vegan-approved products. And if you’re not vegan but still care about animal welfare, you can feel good knowing that Makeup By Mario is a cruelty-free brand that’s doing its part to be kind to our furry friends.

Also Read: Is Laneige Cruelty-Free?

Ecowiser’s Verdict!

Our experts looked at all the aspects, and the answer to “Is Makeup By Mario cruelty-free?” is a crystal clear yes! 

Makeup By Mario has been certified as cruelty-free by reputable organizations like PETA and Leaping Bunny, ensuring that they do not test on animals at any stage of product development. The brand has been transparent about its animal testing policies, avoiding testing anywhere in the world and not selling in mainland China where animal testing is required by law. 

Compared to other brands in the beauty industry, Makeup By Mario stands out for its commitment to cruelty-free practices. While not all products are vegan, the brand clearly labels which items are suitable for vegans, allowing consumers to make informed choices. 

Overall our experts find that Makeup By Mario’s dedication to ethical practices and transparency suggests that they are genuinely committed to cruelty-free makeup, aligning with the increasing demand for ethical beauty products.

Ecowiser’s Recommendations

It’s great that this brand is cruelty-free and a budding line of vegan beauty product. However, there’s more to being ethical and sustainable than being cruelty-free and vegan. We would like to bring Mario’s attention to opting for sustainable packaging and to make its efforts in reducing carbon footprint. 

Adhering to recycling, reusing, and refilling its products can do a lot of good for the environment. Also, when a report like, “The Fraud of Plastic Recycling” by the Center for Climate Integrity states that only 5 to 6% of plastic waste produced in the U.S. is actually recycled, it highlights the need for better alternatives.

Ecowiser hopes that Makeup By Mario will work on creating not just a cruelty-free and ethical, but also a sustainable product soon.  

With that thought, you can check out these sustainable cruelty-free brands that have found ways toward a cleaner and greener economy. 

Summing Up!

Makeup By Mario is definitely a cruelty-free brand. They don’t test their products or ingredients on animals, and they’ve earned certifications from Leaping Bunny and PETA to back up their claims. While not all their products are vegan, they make it easy to know which ones are, so you can make choices that fit your values.

By supporting this brand, you’re not just getting high-quality beauty products; you’re also contributing to a more ethical and thoughtful cosmetics industry. It’s great to see a brand like this, caring about both beauty and the well-being of animals. So, if you’re looking for cruelty-free makeup, Makeup By Mario is a fantastic choice!

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Sneha Sridhar

Sneha is a seasoned editor at Ecowiser. Passionate about sustainability and adept at forging connections with eco-conscious brands, she is dedicated to learning and living a sustainable lifestyle, one step at a time.

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