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Is Aveeno Cruelty-Free in 2024? Read This Detailed Review

is aveeno cruelty-free

Wondering is Aveeno cruelty-free? Well, this Canadian brand is an old and trusted name in the skin care market. It is loved by influencers and was formerly represented by stars like Jennifer Aniston. Since it’s acquisition through Johnson and Johnson, the brand has expanded its operation, shipping in countries worldwide. Like all beauty brands, Ecowiser put it through our cruelty-free check. And the findings shocked us. 

A brand like Aveeno can stump even the truest of ethical buyers. At first glance, the brand makes you believe in its natural ingredients, science-backed research and formulations, and the loud marketing of sustainable products and ethical practices.  

Moreover, the exquisite marketing of the brand reducing its carbon footprint and making a world clean place, by supporting farmers, the local community, and other things is enough to lure you into buying their effective gentle products; and forgetting about what went behind the curtains. 

So, if you’re wondering: is Aveeno cruelty-free? We have all the answers for you. In this article, we’ll look into the significance of cruelty-free status in the beauty industry and explore the brand’s stance on animal testing.

What Makes A Beauty Brand Cruelty-Free ?

As per Peta, a cruelty-free beauty brand is that says no to any kind of animal testing on their products or ingredients, right from the start of creating them to when they’re ready for you to use. The brand also avoid selling their products in places where animal testing used to be a mandated practise, like in mainland China, or where there is a chance it may happen by any third party. 

One of the ways to show its commitment to animal welfare is cruelty-free certifications from trusted organizations like PETA, Leaping Bunny, and Choose Cruelty-Free (CCF). These certifications make sure the brand sticks to strict rules, like no animal testing, using only cruelty-free ingredients and running their business ethically. 

So, this makes one thing absolutely clear, the use of natural ingredients doesn’t mean that the product is ethically manufactured and is cruelty-free. Let’s see, is Aveeno cruelty-free?

Is Aveeno Cruelty-Free?

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The answer is: No!

Aveeno is a well-known name in the beauty and personal care world, famous for using natural ingredients like oats, soy, and feverfew in its skincare products. With over 75 years in the beauty industry, the brand’s top selling products, like the Daily Moisturizing Lotion and Baby Daily Moisturizing Lotion, are household favorites, highlighting the brand’s commitment to high-quality, effective, and safe skincare.

But here, we are focusing on the big question: Is Aveeno cruelty-free, and does its focus on natural ingredients also mean it avoids animal testing? Their use of natural elements makes us wonder just how committed they are to cruelty-free practices. 

Let’s walk you through our findings.

Is Aveeno Cruelty-Free: Official Policy

is aveeno cruelty-free
Source: Aveeno

Here’s what we found out after hours of research, when it comes to the brand’s animal testing policy, things are vague. It has proclaimed that  the brand tries to keep animal testing to a minimum and looks for other ways to test their products. But, they also mention right on their website that animal testing happens in rare cases/countries where it is mandated by the law.  

This uncertainty about the brand’s stance on animal testing leaves us disappointed and makes it further questionable how committed they really are to being cruelty-free.  

Also, the Canadian brand’s parent company, Johnson & Johnson, has had some animal testing allegations in the past, which adds another layer to the story.

Are There Any Alternative Animal Testing Methods Used By Aveeno?

Aveeno emphasizes that they are continuously seeking alternatives to animal testing and won’t compromise on the quality or safety of their products. However, our research suggests otherwise. The brand does not provide specific details on what alternative testing methods they use to test their products.  

If you are wondering, what about cruelty-free certifications or any declaration from the brand that says otherwise about their cruelty-free status? Well, Sadly nothing concrete! 

Also, read Is Dose of Color Cruelty-Free?  

Does Aveeno Hold Any Cruelty-Free Certifications?

A big answer to the big is Aveeno cruelty-free is official certifications to show they don’t test on animals. Trusted organizations like PETA and Leaping Bunny haven’t certified Aveeno as cruelty-free. To add a nail to the coffin, PETA lists the brand as this:

Is Aveeno Cruelty-Free
Source: Peta

This means there’s no independent proof that they avoid animal testing entirely, leaving their commitment to cruelty-free practices in question. Even though they say they try to minimize animal testing and look for alternatives, their practices still don’t meet cruelty-free standards.

What Are The Brand’s Customers Saying?

Customer feedback on Aveeno’s cruelty-free status is mixed. Some people like the brand for its natural ingredients and gentle products, while others are disappointed that the brand doesn’t have a clear cruelty-free certification.

On social media and in reviews, consumers have shared their concerns and pushed for more transparency and ethical practices in the beauty industry. Eco-conscious buyers increasingly want brands to provide clear and verifiable information about their animal testing policies and cruelty-free status. 

Not much is shared about animal testing by brands, isn’t it? So, here’s Ecowiser’s attempt to shed some light on it.

Ecowiser’s Verdict 

Is Aveeno Cruelty-Free

Is Aveeno Cruelty-free? No. Our experts have concluded that the brand is not cruelty-free.

At Ecowiser, our team of experts puts each brand through meticulous standards of testing. Check out our process of How We Rate

Aveeno is not backed by organizations like PETA and Leaping Bunny. They haven’t certified Aveeno as a cruelty-free brand. This only raises doubts about whether Aveeno meets strict animal welfare standards. Its animal testing policy clearly states that they do animal testing under legal requirements. Moreover, they also sell their products in countries where animal testing is still mandatory like China. 

Not just that, Aveeno’s parent company, Johnson & Johnson, has been known to do animal testing of its products. While they suggest that, they have policies to ensure ethical and humane treatment of animals and work to get approval for alternative testing methods. Johnson & Johnson’s animal care standards aim to meet or exceed all regulations, focusing on minimizing animal discomfort and distress. 

This only proves that they do animal testing for their products and many of our furry friends suffer in the process. 

Moreover, the lack of information about alternative testing methods and transparency about manufacturing methods only confirms that Aveeno is not a cruelty-free brand. 

That’s why our experts have given Aveeno a wiser score of 4. Aveeno has to be more transparent and accountable in its approach to say they are cruelty-free. Until then, the answer to: “Is Aveeno cruelty-free” remains unchanged!

We are not alone, see what Aveeno’s customers are saying about its cruelty-free status.

Aveeno Isn’t Cruelty-Free: What’s Next? 

While Aveeno’s natural ingredient list and wholesome marketing is very appealing, awesome, the uncertainty around its animal testing policies needs some clearing up. To win over eco-conscious customers and win Ecowiser’s badge of approval,  the brand should be  serious about adopting strict policies and getting that cruelty-free seal of approval from top organizations.  

By adopting ethical practises and being transparent,  the brand can show they’re all about sustainable and kind beauty choices that match what more and more folks are looking for in their skincare products. 

The good news is, you don’t have to be disappointed. Here are many cruelty-free skincare and personal care products that are also sustainable, and most of all guilt-free. Go on, find your cruelty-free replacement today!  

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Jagriti Dixit

Jagriti is a seasoned writer with a knack for expressing complex ideas in simple words. At Ecowiser, she writes about all things sustainable, with a focused goal of educating and empowering conscious consumers.

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