Shop wiser, save the planet
Discover the best eco-friendly brands & products
Recognition
Listed among the Top 10 Startups by Wellfound (previously AngelList)
Selected as a top startup in the Stanford Seed Spark Incubation program
Don’t believe your choices can make a difference?
work in mica mines in hazardous conditions for cosmetics
That's 32000 children affected by tunnel cave-ins, lung disease and cancer.
of water are utilized to make the average pair of jeans
That's how much water one person would drink in about 10 years.
plastic jugs of laundry detergent are discarded yearly in the US
That's 700 million new jugs each year polluting the air, water and soil.
work in mica mines in hazardous conditions for cosmetics
That's 32000 children affected by tunnel cave-ins, lung disease and cancer.
of water are utilized to make the average pair of jeans
That's how much water one person would drink in about 10 years.
plastic jugs of laundry detergent are discarded yearly in the US
That's 700 million new jugs each year polluting the air, water and soil.
We do research so you don’t have to
We don’t just look at whether a make-up product is cruelty-free or whether a cleaning product is carbon neutral. We look at multiple data points to understand each product’s impact on all the pillars of sustainability – resource use & circularity, health & environmental toxin-free, fair trade practices, animal welfare & greenhouse gas emissions.
Over 5000 products from more than 500 brands
Join the movement towards a greener future and shop from our curated selection of products.
Our Blog
The why, what, when of sustainability
An easier way to shop sustainably
Download our browser extension now
Shop online as you normally would in ecommerce sites like Amazon, Walmart, Target.
Our extension pops up to recommend sustainable alternatives
Apply coupons to lower that extra cost and make a positive impact with your purchase
Shop online as you normally would in ecommerce sites like Amazon, Walmart, Target.
Our extension pops up to recommend sustainable alternatives
Apply coupons to lower that extra cost and make a positive impact with your purchase
Hear it from our eco-warriors
Eric Crawford
I'm very excited to have found this Chrome extension
“I love having the ability to see greener, more sustainable product options when I’m shopping online, whether it be Amazon or other sites – so cool !”
Aryan Saini
I'm ecstatic to have discovered this Chrome extension
“When I purchase online, whether on Amazon or other sites, I enjoy being able to find greener, more sustainable product selections – it’s fantastic! “
Shikha Singh
Amazing! Sustainable options, like Patagonia
“Would be interesting to see the improvements they make when the beta-version is released. Looking forward to using it more often and suggesting it to friends! “
Eric Crawford
I'm very excited to have found this Chrome extension
“I love having the ability to see greener, more sustainable product options when I’m shopping online, whether it be Amazon or other sites – so cool !”
Aryan Saini
I'm ecstatic to have discovered this Chrome extension
“When I purchase online, whether on Amazon or other sites, I enjoy being able to find greener, more sustainable product selections – it’s fantastic! “
Shikha Singh
Amazing! Sustainable options, like Patagonia
“Would be interesting to see the improvements they make when the beta-version is released. Looking forward to using it more often and suggesting it to friends! “
