Is Nivea Cruelty-Free? Unveiling the Truth About Nivea’s Animal Testing Policies

Nivea cruelty-free status

In an era where consumers are becoming increasingly conscious about the ethical implications of their purchases, the question, “Is Nivea cruelty-free?” has become more relevant than ever. As one of the leading skincare brands worldwide, Nivea’s stance on animal testing is a topic of interest for many.

This article aims to shed light on this issue, providing you with the information you need to make informed choices. We will delve into Nivea’s animal testing policies, their certifications, and even explore some cruelty-free alternatives.

Is Nivea cruelty-free in 2023

Is Nivea Cruelty-Free?

No, Nivea is not cruelty-free. While Nivea itself does not conduct animal testing on its finished products, it is owned by Beiersdorf, a parent company that does engage in animal testing when mandated by law. Beiersdorf’s policy of testing on animals where required by law categorizes them as a company that still conducts animal testing.

Another important aspect to consider is that Nivea is sold in China, where animal testing is a mandatory requirement for imported cosmetics. This means that Nivea cannot be considered cruelty-free as long as it continues to sell its products in China, where such testing is mandated by law.

In summary, Nivea, due to its association with a parent company that conducts animal testing and its availability in China where animal testing is compulsory, cannot be classified as a cruelty-free brand. It is possible that Nivea products, either directly or through third-party suppliers, undergo testing on animals.

Unlock Your Savings with Exclusive Offer Coupons

Save big while shopping for sustainable products! Grab your exclusive coupons today!

Discount pana 1

Nivea’s Stance on Animal Testing

Is Nivea Cruelty-Free?

Nivea’s parent company, Beiersdorf, states on its website that they have not performed any animal testing for its cosmetic products since 1998. However, they also note that they must comply with local laws in the countries where they sell their products. This means that if a country requires animal testing for cosmetic products, Nivea must comply, thus complicating their cruelty-free status. It’s a grey area that leaves many consumers puzzled. While the company’s efforts to minimize animal testing are commendable, the fact that they still allow it under certain conditions is a point of contention for many animal rights advocates.

Cruelty-Free Certifications of Nivea

As of now, Nivea does not hold any cruelty-free certifications from recognized organizations like Leaping Bunny or PETA. These certifications are often seen as a seal of approval for consumers looking for cruelty-free products, as they require brands to meet strict criteria to ensure no animal testing is conducted at any stage of product development. The absence of such certifications for Nivea is a significant factor for consumers who rely on these labels to guide their purchasing decisions.

Nivea Vegan Products

Nivea Vegan Products

While the question of Nivea being cruelty-free remains somewhat ambiguous, the brand does offer some vegan products. These are products that contain no animal-derived ingredients. However, it’s important to note that a product being vegan does not automatically make it cruelty-free. A product can be free of animal-derived ingredients but still be tested on animals. Nivea’s vegan range is a step in the right direction, but it doesn’t necessarily absolve the brand of the ethical considerations associated with animal testing.

Deep Dive into Cruelty-Free Alternatives

If you’re looking for skincare brands that are certified cruelty-free, there are plenty of alternatives to Nivea. Brands such as The Body Shop, Lush, and Dr. Bronner are all recognized for their commitment to producing cruelty-free and vegan products. These brands offer a wide range of skincare products, from moisturizers and cleansers to body washes and shampoos.

The Body Shop

The Body Shop products

The Body Shop is a well-known skincare and cosmetics brand that is widely recognized for its commitment to ethical practices and social activism. They are known for their extensive range of products that are cruelty-free and ethically sourced.

The Body Shop emphasizes the use of natural ingredients, often partnering with local communities around the world to source sustainable ingredients and support fair trade practices.

Their products are formulated with a focus on sustainability, with many offerings being vegan-friendly and packaged in recyclable or eco-friendly materials.


Lush products

Lush is a renowned beauty brand that has gained recognition for its handmade, fresh, and cruelty-free products. Their commitment to ethical practices is evident in every aspect of their business. Lush prioritizes using fresh and natural ingredients, and they take pride in sourcing their materials sustainably.

They are known for their diverse range of products, including bath and shower products, skincare items, and innovative cosmetics. Lush actively campaigns against animal testing and supports various causes such as environmental conservation and human rights.

With their distinctive packaging and strong advocacy for transparency, Lush continues to be a beloved brand for those seeking high-quality, ethical, and environmentally friendly beauty products.

Dr. Bronner’s

Dr. Bronner's products

Dr. Bronner’s is a family-owned company that specializes in producing organic and fair-trade personal care products, including soaps, lotions, and balms. Their products are crafted using high-quality, organic ingredients, and they prioritize sustainability and social responsibility throughout their supply chain.

Dr. Bronner’s is known for their iconic liquid castile soaps that come in various scents and can be used for multiple purposes. They are committed to using fair trade ingredients, supporting regenerative organic agriculture, and promoting animal welfare.

Dr. Bronner’s is also involved in various social justice initiatives, including fair wages for workers and advocating for policies that protect the environment.


In conclusion, while Nivea asserts that they do not conduct animal testing, their lack of cruelty-free certification and their compliance with animal testing laws in certain countries complicates their cruelty-free status. As consumers, it’s important to stay informed and make choices that align with our values.

If a definitive cruelty-free status is important to you, consider exploring other skincare brands that hold recognized cruelty-free certifications. Remember, every purchase is a vote for the kind of world you want to live in. Choose wisely.

Ready to discover sustainable brands? Explore our brand directory for valuable insights on brands that prioritize sustainability. Together, let’s make a positive impact on the planet!

Table of Contents



She is a seasoned editor who specializes in crafting impactful sustainability content. On a mission to weave eco-habits into daily life, she shares insights, DIYs, and tips, and curates eco-friendly brands, making sustainability both accessible and engaging.

Related posts

Scroll to Top

Get Big Discounts on Sustainable Brands!

Join and gain access to special eco-offers and our curated sustainable swaps guide.

Dont worry, we wont leaf you hanging with spam emails