Discover Safer, Sustainable Products
Empowering brands and individuals to lead a sustainable lifestyle and create a positive impact on the environment.
Some of the Certifications We Trust
Some of the Certifications We Trust
The onus of research is on us
We don’t just look at whether a make-up product is cruelty-free or whether a cleaning product is carbon neutral. We look at multiple data points to understand each product’s impact on all the pillars of sustainability – resource use & circularity, toxin emissions, fair trade practices, animal welfare & greenhouse gas emissions.
Certifications
Specifically from non-profit certifying bodies with stringent criteria and independent funding.
Third-Party Organizations
Gathering insights from reports produced by sustainability consultancies, academic research institutions, and other entities committed to sustainability.
Public Information
We also take into account the public information made available by brands on their own websites and reports.
Some of the brand reviews
Our ratings reflect how effectively each brand is addressing environmental and social issues
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Well-Researched Insights Across Lifestyles
Listed among the Top 10 Startups by Wellfound (previously AngelList)
Selected as a top startup in the Stanford Seed Spark Incubation program
We also have a free browser extension
I'm very excited to have found this Chrome extension
“I love having the ability to see greener, more sustainable product options when I’m shopping online, whether it be Amazon or other sites – so cool !”
Eric Crawford
I'm ecstatic to have discovered this Chrome extension
“When I purchase online, whether on Amazon or other sites, I enjoy being able to find greener, more sustainable product selections – it’s fantastic! “
Aryan Saini
Amazing! Sustainable options, like Patagonia
“Would be interesting to see the improvements they make when the beta-version is released. Looking forward to using it more often and suggesting it to friends! “