Our Manifesto
Empowering Conscious Consumption: Driving Brands towards Sustainable Practices
At Ecowiser, we believe that by empowering consumers to shop consciously, we can encourage brands to change their practices and become more planet-friendly. We strive to educate and inform consumers about the environmental and social impact of the products they purchase, and provide them with alternative, more sustainable options. By choosing to support companies that prioritize the health of the planet and its inhabitants, consumers can drive the market towards more ethical and eco-friendly practices.
Transparent Information for Informed Choices: Reliable, Educational, Change-Driven
We are committed to providing transparent and reliable information to consumers, in order to bring about real change in the world. We understand that making informed and conscious choices can be difficult when the information is not readily available or easily accessible. That is why we strive to ensure that the information we provide is accurate, unbiased, and up-to-date. Read our methodologies here.
We want to give consumers the tools they need to hold brands accountable and make informed decisions about the products they buy and the companies they support. If you want to learn about how to live consciously, we provide you with the information. if you want to make conscious choices but have limited time or bandwidth, you can shop with the aid of our chrome extension or our product directory. We aim to make conscious living as “normal” as possible.
Conscious Spending: Your Power to Create a Sustainable Future
Every purchase is a vote, and we strive to help consumers vote for change with their dollar. By choosing to support companies that prioritize the health of the planet and its inhabitants, consumers can drive the market towards more ethical and eco-friendly practices. We want to empower consumers to use their purchasing power to create a more sustainable and equitable future for all.
Challenging Corporate Monopolies: Holding Corporations Accountable Together
We believe that it is our responsibility to help consumers challenge the monopolies created by corporations that harm people both directly and indirectly. We understand that many large corporations prioritize profits over the well-being of the planet and its inhabitants.
Corporations, due to their scale, often have an enormous amount of power which can manifest in a variety of ways such as control over the market, influence over government policies and regulations, control over resources, and access to large pools of capital. This power often leads to monopolies, exploitation of workers, externalizing negative impacts such as pollution and exploitation of resources, and avoiding accountability for their actions through lobbying for favorable policies and regulations or using their resources to fight legal battles. It is crucial that efforts are made to reduce their power and hold them accountable for their actions.
Living Your Values: Making it Easy and Time-Saving
We understand that living by one’s inherent beliefs can be difficult and time-consuming in this complex modern world. This is why we strive to make it easy for consumers to do so by providing them with the resources and information they need, using tools like our chrome extension and product directory, and distilling information down to badges and scores. We want to help consumers align their purchasing habits with their values, whether reducing their carbon footprint, supporting fair trade, or choosing cruelty-free products. Together, we can create a more sustainable and equitable future for all.
