The beauty industry has seen a remarkable shift toward ethical consumerism, with buyers increasingly prioritizing products that respect both animal welfare and the environment. Ole Henriksen, a luxury skincare brand celebrated for its Scandinavian-inspired formulas and glowing reviews, is often a part of this conversation. But the critical question on many eco-conscious consumers’ minds is this—Is Ole Henriksen cruelty-free or vegan, and how does the brand measure up in sustainability practices?
This article will break down Ole Henriksen’s cruelty-free and vegan status and evaluate the brand’s sustainability commitments. By the end, you’ll have a clearer understanding of whether Ole Henriksen aligns with your values as a conscious shopper.

Ole Henriksen’s Cruelty-Free and Vegan Status
What Does Cruelty-Free Really Mean?
A “cruelty-free” brand avoids animal testing during product development or production and ensures its suppliers and third-party collaborators adhere to the same principles. Certifications from organizations like Leaping Bunny or PETA provide credibility for these claims.
Ole Henriksen and Animal Testing
Ole Henriksen claims its products are cruelty-free, meaning they do not test their skincare on animals at any stage of development. The brand is owned by LVMH, which may cause concern for some consumers, as LVMH’s overall portfolio includes brands that may not be cruelty-free. That said, Ole Henriksen seems committed to upholding cruelty-free policies within its specific range.
Key Considerations:
- According to their official communication, Ole Henriksen products are not tested on animals.
- However, Ole Henriksen does not boast Leaping Bunny or PETA certification—two gold-standard accreditations that often signal verified cruelty-free practices.
Do They Sell in China?
China requires animal testing for cosmetics sold in physical stores, though regulations have recently relaxed for certain “ordinary” products like shampoo or body wash. Ole Henriksen does not retail in mainland China, reinforcing its cruelty-free stance.
Is Ole Henriksen Vegan?
A brand is classified as vegan only when all products are formulated without animal-derived ingredients. While some Ole Henriksen products are marketed as vegan-friendly, the brand does not exclusively cater to vegan consumers. For instance:
- Certain products may contain animal-derived ingredients, like beeswax or lanolin.
- Ole Henriksen has not committed to labeling their entire range as vegan.
Verdict on Cruelty-Free and Vegan:
- Cruelty-Free: Yes, Ole Henriksen is cruelty-free based on their no-animal-testing policy and lack of sales in China.
- Vegan: Some products are vegan, but not the entire line. You’ll need to review product ingredients to ensure they meet vegan criteria.

Sustainability Practices at Ole Henriksen
Packaging Initiatives
One of the easiest ways for beauty brands to improve their sustainability is through eco-conscious packaging. Ole Henriksen has made strides toward reducing environmental impact in this area:
- The brand uses recyclable glass jars for many of its products.
- Some plastic components are designed to be sustainably sourced and recyclable.
- However, there isn’t widespread use of refillable packaging—a limitation for consumers seeking zero-waste options.
Sustainable Sourcing of Ingredients
Ole Henriksen’s formulations often include plant-based ingredients like chamomile, aloe vera, and vitamin-rich botanicals. While the brand emphasizes high-performance natural ingredients, there’s little transparency regarding whether these are responsibly or sustainably sourced.
Carbon Footprint Reduction
Currently, Ole Henriksen has not announced specific initiatives to measure or reduce its carbon emissions. Unlike other brands offering carbon-neutral shipping or localized production strategies, there appears to be room for Ole Henriksen to strengthen its sustainability efforts.
Recycling Programs
Unlike some skincare brands offering in-house recycling programs (e.g., receiving discounts for returning used containers), Ole Henriksen has yet to roll out any similar initiatives. Its reliance on external recycling facilities may limit accessibility for environmentally conscious consumers.
Where Does Ole Henriksen Stand on Sustainability?
- Strengths:
- Efforts toward recyclable packaging with glass jars.
- Incorporation of natural, botanical ingredients in formulations.
- Weaknesses:
- Limited transparency about ingredient sourcing.
- No published carbon reduction goals or recycling programs.
- A lack of refillable product lines or zero-waste commitments.
While Ole Henriksen has made steps toward reducing its environmental footprint, there’s significant room for improvement to align fully with modern sustainability expectations.
Why Ethics Matter in Beauty Choices
Making informed choices matters. By supporting brands committed to cruelty-free, vegan, and sustainable practices, consumers send a powerful message to the industry to prioritize values over profits. This isn’t just good for the planet or animals—it also pushes brands to create higher-quality, innovative products.
What Can You Do as a Conscious Consumer?
- Choose brands that align with your values. Ole Henriksen is cruelty-free but only partially vegan and moderately sustainable—if these factors are non-negotiable for you, alternatives like Youth to the People or Herbivore Botanicals may be better suited.
- Stay informed. Look for certifications like Leaping Bunny or PETA to verify cruelty-free claims.
- Reduce waste by choosing brands that offer refillable packaging or in-house recycling initiatives.
Supporting brands with strong ethical practices creates demand for a kinder, greener future.
Summing It Up
Is Ole Henriksen Cruelty-Free? Yes, it does not test on animals or sell in markets requiring animal testing.
Is Ole Henriksen Vegan? Only some products are vegan—always check the ingredients list.
Is Ole Henriksen Sustainable? The brand makes limited sustainability efforts but has room for improvement in ingredient sourcing, carbon emissions, and waste reduction.
When choosing skincare brands, Ole Henriksen could fit your criteria if you prioritize cruelty-free products with minimal packaging waste. However, if vegan or zero-waste options top your list, you may need to look elsewhere.