How We Rate
Every product we consume has an impact
A 360-degree approach to Evaluating products and brands
While every brand tells us about its own positives, a lot of factors need to be considered before making a purchase. We don’t just look at whether a make-up product is cruelty-free or whether a cleaning product is carbon neutral. We look at multiple data points to understand each product’s impact on ALL the pillars of sustainability – resource use & circularity, health & environmental toxin-free, fair trade practices, animal welfare & greenhouse gas emissions.
Where We Get Our Information From
Our algorithm looks at multiple data points at both the product level and company level from across certifications, third-party resources & company reports.
Wiser Medals & Scores
Our algorithm distills this information into Wiser medals & Wiser Scores to help you get a 360-degree understanding of the product’s environmental impact.
Wiser Medals
Only top brands make it to this category! These brands show leadership (or go above and beyond) checking all the boxes under our rating parameters. All claims around their practices are backed by certifications.
Brands in this category are mostly transparent around its supply chain operations and generally leaders or making great progress in the sustainability and worker wellbeing category under our rating parameters.
Brands in this category are somewhat transparent and are making progress in one or more category under our rating parameters.
Brands in this category do not address the impacts of their operations across the supply chain and disclose only some information. Generally, they are lacking in more than one category under Ecowiser’s rating parameters and need to put in major work to improve.
Wiser Scores
Brand Assessment
Our researchers rigorously evaluate brand sustainability practices and review parameters, such as: environmental sustainability, worker wellbeing, animal welfare, and philanthropy.
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