Discover Safer, Sustainable Products
The onus of research is on us
We don’t just look at whether a make-up product is cruelty-free or whether a cleaning product is carbon neutral. We look at multiple data points to understand each product’s impact on all the pillars of sustainability – resource use & circularity, toxin emissions, fair trade practices, animal welfare & greenhouse gas emissions.
Brand reviews
Our ratings reflect how effectively each brand is addressing environmental and social issues
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Help us in our mission to support brands that care about our planet. Recommend brand that you want us to research and reach out to.
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Curated Sustainable Choices
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We also have a free browser extension
I'm very excited to have found this Chrome extension
“I love having the ability to see greener, more sustainable product options when I’m shopping online, whether it be Amazon or other sites – so cool !”
Eric Crawford
I'm ecstatic to have discovered this Chrome extension
“When I purchase online, whether on Amazon or other sites, I enjoy being able to find greener, more sustainable product selections – it’s fantastic! “
Aryan Saini
Amazing! Sustainable options, like Patagonia
“Would be interesting to see the improvements they make when the beta-version is released. Looking forward to using it more often and suggesting it to friends! “